Our commitments

International trade in goods and services has never been as intense as it is today. Globalization and digitalization have opened up unprecedented opportunities for all sectors. However, many barriers to accessing these opportunities reveal inequalities.

Our mission is based on a deep-seated conviction that consumers need greater transparency and more possibilities to opt for the best price and option available on the market.

In order to offer you a wide range of options at fair prices, for the past 6 years we have been building up a network of reliable, responsive partners on whom we can rely. Today, dealers, specialized workshops, garages, scrap yards and resellers in 30 countries enable us to offer replacement solutions for all agricultural, public works and industrial machines manufactured after 1970. We work with these players on a daily basis, constantly striving to enhance their expertise.

We believe that solutions know no boundaries.

However, harmonizing prices throughout the European Union and the rest of the world is neither our responsibility nor our intention. Prices can vary for many objective and justified reasons.

At Alberto, we make sure that every motor price expresses its true value. Our experts constantly analyze supply and demand to ensure the right price-quality ratio, taking into account the intrinsic value of the equipment.

Our policy of fair pricing is based on 2 criteria: the price must be reasonably profitable for both parties, but also for the common good. Our ambition is to extend the lifespan of our equipment as much as possible, so as to reduce investments and live in a more resilient and sustainable world.

We believe that to create value for all stakeholders, it is essential to focus on the performance of the whole.

We therefore work in a multitude of ways with different partners, with the aim of creating cooperation rather than competition within the ecosystem.

Together, as players in the same market, we have the power to create solutions that are accessible to as many people as possible. In the course of our exchanges, we target our respective know-how and co-construct innovative and complementary models, based on the joint improvement of our economic, social and environmental performance.

Value creation stems from reciprocity between employees, partners, customers, experts and investors.

Our aim is to extend the life of equipment as far as possible. To strengthen the second-hand and repair market, we work closely with our partners to offer reliable, guaranteed solutions.

We define sustainability in four ways: repairing or reconditioning, recycling, extending life through maintenance, and favoring use over possession through rental.

For us, ecology and economy are concepts that, when combined, create opportunities that benefit both our customers and the environment.